OpenVBX

The open-source nature of OpenVBX can be a little confusing. Like WordPress, OpenVBX is a downloadable software package that you upload to your own server and are free to tweak as much as you’d like. However, unlike WordPress, which offers a hosted solution at WordPress.com, Twilio isn’t offering a hosted service yet (though it’s quite obvious that they’re working on launching one in the future). For the time being you’ll have to host it yourself, though Lawson notes that Dreamhost currently has a 1-click install setup, which should make things pretty simple.

Of course, OpenVBX relies heavily on Twilio’s service, tapping into Twilio SMS and telephony APIs. When you use OpenVBX you’re charged Twilio’s normal rates, which run $1 per phone line per month ($2 for a toll-free number) with usage charges of 3 cents per minute (or SMS). Lawson says that it is technically feasible for someone to use OpenVBX with a backend other than Twilio, but that it would take quite a bit of configuration.

Twilio has always been focused on catering to developers, and OpenVBX isn’t any different. While the product will obviously appeal to businesses, Twilio is encouraging developers to take the technology and make it their own by integrating tweaks and plugins. For example, an enterprising developer could tweak OpenVBX so that it’s perfect for restaurants, and then resell it as their own service. Twilio still gets paid through their per-minute and phone line charges, and the developer can charge a hefty premium on top of it.